For the insurance product design, the blockchain is conducive to promoting the breakthrough of bottlenecks in the insurance category with strong customized attributes and rapid development. For the selling of insurance, the application of blockchain technology can simplify the sales process, save sales costs, and achieve insurance sales traceability. For the insurance claims, the application of blockchain technology can improve claims efficiency and enhance customer experience. Smart contract technology can simplify claims submission procedures, reduces manual review requirements, and shorten processing cycles. At the same time, it’s easier to identify suspicious behaviors historical claims and asset source records in distributed ledgers. For the field of insurance anti-fraud, the application of blockchain technology can effectively prevent the occurrence of fraudulent incidents.