Customer experience is all about personalization today. In fact, both marketers and consumers agree on this in overwhelming figures; 96% of marketers polled know how important personalization is in forging strong relationships between customers, and 81% of consumers have a strong expectation that their preferred brands know who they are.
Of course, establishing high levels of personalization isn’t necessarily an easy task to accomplish. Such a task requires not just robust datasets but a suite of strong tools. UX design is often one of the best tools to accomplish this task, but even so, there are plenty of ways that even the savviest and most talented UX designer can go astray. That’s why we’ve gathered some of the best UX hacks to better provide personalization options for your customers.
Leverage big data analysis
Big Data is on everyone’s lips right now, but it’s not necessarily understood in the context of how it can help the UX design process. UX design is all about increasing the value of a specific product or a service by creating methods of interaction that provide that increased value. The ability for a product to use big data analysis means that your product’s UX design can manage large data sets.
But big data application goes further than informing the design of a specific product. Using big data analytics tools in your research and development process, even if your product yourself doesn’t have big data capabilities, can improve feedback analysis during the iterative process. This can be a particular help during rapid prototyping, where speed is of the essence.
Centralize disparate user experiences together
When you’re focusing on app design, you want to provide your users as complete an experience as possible. Keeping your user experience consistent means that those users don’t go elsewhere to find solutions to their problems. Time spent outside of your ‘product environment’ is simply inefficient, and your users aren’t going to continue to be your users if they find a rival product or service that provides more efficient options.
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Centralizing as many product or service components as is reasonable under one umbrella app helps to build that consistency among user experiences. It aids in keeping users in a single environment, and it’s this centralization that provides that positive UX. An example of good UX design in this manner comes from the foreign-language education company Duolingo, which has been recognized several times for its excellent approach to its desktop and mobile apps.
Focus on user onboarding
User onboarding can be an oft-overlooked facet of UX design, despite its universal nature. No matter what type of product or service you’re providing to consumers, it’s almost guaranteed that you’ll need a process to onboard new users as efficiently as possible. The process typically involves data capture and user account or profile registration in some form or another, and smart UX developers can use the process of designing these ubiquitous processes to provide better personalization options for their users.
Research from Appcues has clearly shown that user onboarding is up to 2.6 times more important than any other facet of the customer journey, especially when it relates to retention. Good onboarding processes are, therefore, integral to the overall success of your product or service. With most sign-up processes collecting basic user information in the form of name, role, company, and other data, it’s a simple and straightforward task to take some of this data and peppering a user’s initial experience to aid in developing a personal connection between a user and your product.
The value of UX design for personalization
Design-driven development standards that focus on user experience are already one step ahead of the game. This is, of course, why UX design has become so prevalent (and why UX designers are in such demand). At the same time, though, it’s not enough to simply pay lip service to UX design but to actually practice what you preach. Doing so separates you from the ocean of decent developers out there and helps you stand out as one of the excellent ones that know how to walk the walk as well as talk the talk.
Implementing higher levels of customer personalization directly through UX design is, as demonstrated above, a practically foolproof method for building better user experience overall. The three UX hacks we’ve touched on here are just the tip of the iceberg, but the fact remains that no matter what tactics or strategies you may adopt to bring better UX through personalization, your success is ultimately tied to how much value you place on UX design and its ability to provide your users with the types of experiences that leave them satisfied and coming back for more.