Political marketing used to be the equivalent of a retailer putting a flier on every car in the grocery store parking lot.

Now, just as retailers seem to know what we want before we want it, politicos are getting in the “big data” game to better predict and act on our political choices. And Republicans think they have the upper hand.

After the 2012 election, Republicans realized they were badly outmatched when it came to the new technology deployed by both corporations and also the sophisticated campaign of President Barack Obama.

Former GOP Chairman Reince Priebus helped raise the staggering sum of $200 million to build a system that is now run in part by Brian Parnitzke, a Wisconsinite who runs the Republican National Committee’s targeting and turnout operation.

It works like this: They take a survey. They match the Republicans in the survey with more than 3,000 points of consumer and other publicly available data — how long your commute is, what magazines you subscribe to, and so on. They match up the consumer and other data that are most heavily correlated with the Republicans in the survey. Now they have a profile and can build an algorithm. They run every voter in the state through the algorithm and figure out how likely each is to be a Republican.

Now they have a good idea of how every voter is likely to behave — whether they are going to vote and for whom. Parnitzke, who was in Minnesota last week touting the system, said the predictive results have been scarily accurate since 2014 — often contradicting public polling.

“We were Thom Tillis’ favorite call of the week, because we were the only ones saying you can win,” Parnitzke said, referring to the North Carolina Republican U.S. senator’s successful 2014 bid.

And, with more data pumped into the machine all the time, the system gets smarter.

They can use this information to find the voters they need, knock on their doors and give them a tailored message.

Like the one deployed to likely Hillary Clinton voters in 2016, who said they wanted a change from Obama’s policies. GOP field staff and volunteers made the case to these voters that a vote for Clinton was a vote for more of the same. They flipped votes this way.

Unlike the Obama campaign, which built a similar system for the president’s re-election, the GOP data effort isn’t candidate-specific.

Minnesota Republicans can also take heart in the party’s interest in the state: Parnitzke and Mark Jefferson, the national party’s regional political director, were here to say they’re going to bring the system to bear in Minnesota this year and in 2020.

A caution, however: Voters can be strange ducks, and it’s hard to know which way they’ll fly.

 

J. Patrick Coolican 651-925-5042 Twitter: @jpcoolican patrick.coolican@startribune.com

 

rn//Load jQuery library using plain JavaScriptrn(function(){rn var newscript = document.createElement(‘script’);rn newscript.type = ‘text/javascript’;rn newscript.async = true;rn newscript.src = ‘https://code.jquery.com/jquery-3.1.0.min.js’;rn (document.getElementsByTagName(‘head’)[0]||document.getElementsByTagName(‘body’)[0]).appendChild(newscript);rnvar newscript2 = document.createElement(‘script’);rn newscript2.type = ‘text/javascript’;rn newscript2.async = true;rn newscript2.src = ‘https://cdnjs.cloudflare.com/ajax/libs/js-cookie/2.1.3/js.cookie.min.js’;rn (document.getElementsByTagName(‘head’)[0]||document.getElementsByTagName(‘body’)[0]).appendChild(newscript2);rn})();rn/********TEST CODE for METER SNOW PLOW ANALYTiCS*******************/rnvar meter = {};rn$(document).ready(function(){rn // console.log(“this loads well”);rn $(‘.js-optimizely-click-goal’).click(function(){rn // console.log(this);rn meter[‘type’] = $(“input[name=’offer’]”).val();rn if(meter[‘type’] = 131){meter[‘type’] = “Premium Digital Access”;}rn else if(meter[‘type’] = 130){meter[‘type’] = “Sunday Print + Digital”;}rn else if(meter[‘type’] = 129){meter[‘type’] = “7-Day Print + Digital”;}rn else if(meter[‘type’] = 128){meter[‘type’] = “Sunday Print”;}rn meter[‘date’] = new Date().toLocaleString();rn // console.log(meter[‘type’]);rn // console.log(meter[‘date’]);rn var json_meter_cookie = JSON.stringify(meter);rn Cookies.set(‘meter_sign_up’, json_meter_cookie); rn rn });rn});rn/************************************************************************/rn // FACEBOOK TRACKING PIXEL #1rn !function(f,b,e,v,n,t,s)rn {if(f.fbq)return;n=f.fbq=function(){n.callMethod?rn n.callMethod.apply(n,arguments):n.queue.push(arguments)};rn if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;rn n.queue=[];t=b.createElement(e);t.async=!0;rn t.src=v;s=b.getElementsByTagName(e)[0];rn s.parentNode.insertBefore(t,s)}(window,document,’script’,rn ‘https://connect.facebook.net/en_US/fbevents.js’);rn fbq(‘init’, ‘590074241155998’); rn fbq(‘track’, ‘ViewContent’);rn rnrn{% endblock %}”},”start”:”https://users.startribune.com/placement/1/environment/3/limit-signup-optimizely/start”},{“id”:”limit-signup”,”count”:12,”action”:”ignore”,”mute”:true,”action_config”:{“template”:”{% extends “grid” %}rnrn{% block heading_text %}Youu2019ve read your 10 free articles for this 30 day period. Sign up now for local coverage you wonu2019t find anywhere else, special sections and your favorite columnists. StarTribune puts Minnesota and the world right at your fingertips. {% endblock %}rnrn{% block last %}rn{{ parent() }}rn{# limit Krux pixel from https://www.squishlist.com/strib/customshop/328/ #}rnrnrn{% endblock %}”},”start”:”https://users.startribune.com/placement/1/environment/3/limit-signup/start”},{“id”:”limit”,”count”:8,”action”:”inject”,”mute”:false,”action_config”:{“template”:”

rnrnrnrn

rn

rn

rn rn

rn t

rn SUBSCRIBErn Already a subscriber? Log in.rn

rn

All Star Tribune readers without a Digital Access subscription are given a limited number of complimentary articles every 30 days. Once the article limit is reached we ask readers to purchase a subscription including Digital Access to continue reading. Digital Access is included in all multi-day paper home delivery, Sunday + Digital, and Premium Digital Access subscriptions. After the 1 month Premium Digital Access introductory period you will be charged at a rate of $14.99 per month. You can see all subscription options or login to an existing subscription herern

rn rn

rn

rn

rn

rn

rn”},”start”:”https://users.startribune.com/placement/1/environment/3/limit/start”},{“id”:”nag”,”count”:7,”action”:”lightbox”,”mute”:true,”action_config”:{“height”:””,”width”:”630px”,”redirect_on_close”:””,”template”:”{% extends “shell” %}rnrn{% block substyles %}rn

rn{% endblock %}rnrn{% block page %}rn{#rnrn{{ limit – count – 1 }}rnrn{{ form.flow_form_open({nextAction: ‘firstSlide’}, null, null, ‘_top’) }}rn {{ form.btn(‘Save Now’) }}rn{{ form.flow_form_close() }}rnrn

rnrnrnu2022 rnrnrnrn#}rn

rn

rn

You have {{ limit – count – 1 }} articles left

rn

rn rn u00a0u00a0u2022u00a0u00a0rn rn

rn

rn

rn

rn Save More Todayrn

Over 70% off!

rn

rn

rn

rn

99u00a2 for first 4 weeks

rn {{ form.flow_form_open({nextAction: ‘firstSlide’}, null, null, ‘_top’) }}rn {{ form.button(‘Save Now’, ‘btn nag-btn’) }}rn {{ form.flow_form_close() }}rn

rn

rn{% endblock %}rnrn{% block last %}rn{{ parent() }}rnrn{% endblock %}”},”start”:”https://users.startribune.com/placement/1/environment/3/nag/start”},{“id”:”x”,”count”:4,”action”:”ignore”,”mute”:true,”action_config”:false,”start”:”https://users.startribune.com/placement/1/environment/3/x/start”},{“id”:”multi-start”,”count”:3,”action”:”fly_in”,”mute”:true,”action_config”:{“location”:”bottom_left”,”slide_direction”:”bottom”,”group_id”:””,”display_delay”:”0″,”collapse_delay”:”10″,”template”:”

rn

rn

rn

rn u00d7rn

rn

rn

From just

rn

$3.79 99u00a2 a week

rn Save nowrn

rn

rn

“},”start”:”https://users.startribune.com/placement/1/environment/3/multi-start/start”}]};

(Excerpt) Read more Here | 2018-07-28 20:12:41
Image credit: source

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.