Leading minds decode Big Data to deliver a boost to Singapore’s $1 billion data analytics industry, Business News

Media OutReach

 – 22 July 2019 – 

in data science and analytics convened in Singapore last Friday to
discuss trends shaping the future of this S$1 billion industry at
CollabXData Symposium 2019

, jointly organised by Singapore education provider PSB Academy and
New Zealand’s Massey University.

Academics and industry leaders attended the CollabXData Symposium
2019 organised by PSB Academy and Massey University, to examine
trends shaping the future of Singapore’s data analytics sector.


The event was held to mark the launch of Massey University’s Master
of Analytics programme in Singapore through a collaboration between
PSB Academy and the New Zealand institution.


The symposium, which was
eld at the PSB Academy City Campus in Marina Square, saw over 300
academics and industry practitioners come together to discuss how
Singapore’s Marketing, Banking and Finance sectors can harness the
power of big data to drive better business decision-making.


for data science and analytics skills in Singapore is growing at an
unprecedented rate
, with Data Scientists being identified by LinkedIn’s 2018 Emerging
Jobs in Singapore report as the nation’s top emerging job role,
recording 17 times growth in demand over five years.


Addressing the importance of developing Singapore’s big data
capabilities in his keynote address, Professor Stephen Croucher
Wellington Regional Director, Massey Business School, said:
“Businesses have always looked at data to help them make better and
smarter decisions, but the ability to collect and store huge
amounts of data has grown at an unprecedented rate in recent years.


“It’s imperative that organisations have people with the right
technical skills and critical thinking ability to unlock the value
of this data. We’re glad to have found our first private education
institution (PEI) partner in Singapore, PSB Academy, with a shared
mission to train professionals to harness the power of this
valuable asset, and help them gain an advantage in a competitive
global economy.”


The event saw panellists take a deep dive into pressing topics such
as the balancing act between cybersecurity and data protection
regulations needed to cope with massive amounts of sensitive data.


Other highlights included breakout sessions led by industry leaders
including Chia Hock Lai, President of the Singapore FinTech
Association and CEO of FinTech consultancy Switchnovate, and
Prantik Mazumdar, Managing Partner at Happy Marketer, addressing
opportunities in the FinTech and marketing space respectively.


The newly-launched Master of Analytics programme is taught by
leading experts in the field of data analytics and is focused on
building the capacity of professionals in Singapore to transform
big data into business intelligence.


Calvin Tan

, Head of the School of Postgraduate Studies at PSB Academy
explained that the partnership with Massey University, whose
business school is double-accredited by the Association to Advance
Collegiate Schools of Business (AACSB) for Business and Accounting
programmes, would offer an internationally-recognised qualification
tailored to the demands of Singapore’s marketing and finance


“We’re proud to be the first PEI to partner with a distinguished
New Zealand university to offer a course in data analytics. This
course will equip students in Singapore with both the technical
ability and competence in critical thinking to generate business
insights and
make crucial organisational decisions and

that can deliver tangible value to the regional economy.


“The Master of Analytics is sponsored by the world’s leading
business analytics software provider, SAS, and will provide
graduates with a globally-recognised SAS certification. In addition
to offering a valuable practical learning component, the course
also offers the opportunity for specialists in finance and
marketing to solve unique business problems in their niche fields.”


The Master of Analytics programme is
offered as both a full time or part-time course, with the first
intake in September 2019. Applications are now open through
PSB Academy


About Massey University

Ranked in the top 300 universities in the world and one of the
three New Zealand universities with a QS ranking of five plus
stars, Massey University has a well-established reputation for its
academic leadership, research excellence and innovative teaching.
With over 218 active international partnership agreements with tertiary
around the world including Singapore, and its wide reach in
distance education totalling more than 250,000 distance students
, Massey has garnered an international perspective into the
education sector.

About PSB Academy

Once known as Singapore’s Productivity and Standards Board, PSB
Academy is known today as “The Future Academy”, with an approach to
education that focuses on what really matters: performance in the
New Economy. In 2019, the Academy was conferred “Best Educational
Institute – Singapore” by APAC Insider and earned 2 consecutive SBR
National Business Awards in 2017/18 in the Education category for
outstanding work in the region. Today, we host over 12,000 students
from more than 50 nationalities with our slate of certificate,
diploma, degree and short courses every year. For more, visit


news POST

Purchase this article for republication.

(Excerpt) Read more Here | 2019-07-22 03:00:00
Image credit: source


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.