Chukwuemeka Fred Agbata Jnr.
We are presently at a time when information is everything and data, not just data.
Big data is the latest coin that has massive effects, on businesses across the world.
A few years ago, businesses used to guess a lot and kept groping in the dark for anything that they could grab before making business decisions. Now, they just focus on making decisions based on generated data.
The more an organisation collates, organises and analyses data, the more the company stands to make better and well-informed, business decisions. These are decisions that will not only give increase in terms of business growth, but also improvements in the business valuation.
For better emphasis on big data and its impact on business, Ginni Rometty, the Chief Executive Officer of IBM’s quote could not have explain it any better – “Big data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within 18 months or risk being left in the dust.”
With billions of people scattered around the world, inputting their personal details online, making online transactions, streaming music and watching videos, receiving and sending messages via social media, through the use of mobile devices and apps, a pool of big data is being formed every microsecond.
All the data generated is being funneled and stored in a warehouse that serves as a receptacle of information.
With the massive paradigm shift, of business organisations, towards the use of automated technology to aid fast decision making in their businesses, there arises the problem of managing and processing the massive data generated.
Technology companies like, Sparkdigital, Cloud computing, Hadoop, among others, have, however, been able to handle this to a large extent.
Big data refers to a specialised spectrum of information that can be systematically described and analysed, in a structured, semi-structured and unstructured term. Information gathered is harnessed for maximum productivity.
Best simplified as the more information you have about something, the wiser and pin-point decision, you will make on it. “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, former NetscapeCEO.
Big data is very dynamic in nature and the whole scope can change in a matter of a second, minute, a day, or a year. Understanding the functions of ‘Big Data’ gives a business organisation a competitive edge over other corporations. Big data gives empirical evidence based on what is on ground and also keeps an eagle eye on an angle that has not been explored, or not well explored before.
Across all the sectors, one can think of starting from IT, health care, manufacturing, financial services, agriculture, retail, education, government, etc. Big data is the fuel powering the productivity and evolution that we see in all these sectors.
There is no way, a new company can survive in a market that is filled with competitors, without being armed with data-driven strategies, as more established business organisations, stay ahead of the game by spending millions of dollars to generate data-driven strategies.
All these point to the fact that, big data, will not only ensure the growth and more impacting insight into a business, but, also, the survival of the business.
The influence of big data, in the manufacturing sector, for example, has been massive, as there has been improvement in manufacturing processes, as the authenticity of drugs manufactured, can be tracked.
Better quality assurance has been achieved, coupled with a significant reduction in tests that are required, as specific tests, are now the focus.
Efficient management of the supply chain risk has been achieved, as the probability of delays, can now be calculated.
Through the aid of big data, the behaviour of repeat customers, can be analysed and this ensures, better custom product design.
The advent of big data gives rise to build-to-order, configurations as manufacturers are now able to make accurate predictive analysis to checkmate order volumes on configuration and adjust their supply chain.
Big data ensures that the predictive and preventive maintenance operational data can be collated, organised and analysed in real-time and this ensures early detection of failures. Through the aid of big data, manufacturers do not have to take blind risks in terms of implementing new products. Products can now be tested with simulations, data driven prototypes, virtual reality, among others.
Big data ensures that you understand customers better and re-structure your business to meet their needs. It is important to always remember that with innovation and technology comes increased competition, which makes big data paramount for businesses.
#StopRobbingUs – stop police harassment now!
The technology ecosystem has risen up to express their utter dismay and disappointment at the continued harassment and intimidation of young men and women working hard to rewrite the sad national narrative we already have by men of Special Anti-Robbery Squad.
This is not the first time innocent Nigerians carrying their laptops are stopped and embarrassed. In most cases, they ask for the receipts of your laptop, knowing full well that you would likely not have it with you.
Thankfully, Toni Astro, narrated his ordeal and frankly, it is one too many. We cannot develop if we continue to treat tech talents this way. Do we realise that more developed countries are making it easier for such talents to migrate? The ecosystem is in dire need of talents, which is why this campaign is timely.
I wholeheartedly stand in solidarity with the ecosystem and call on the President Muhammadu Buhari to put an end to this shameful behaviours by those who are paid to protect citizens.
This is the 21st century and our policing has to evolve. If you think someone is a fraudster, then invest in technology so that you can catch the person in the act and not this barbaric system of fraud, harassment, intimidation and thuggery.
CFA is the founder of CFAmedia.ng, a business and innovation platform.
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