Neuroplex, a startup that emerged from Future Technologies Lab an initiative by Kerala Startup Mission has signed an agreement with Indian Oil Corporation (IOC) to use artificial intelligence (AI) to qualitatively improve customer interaction and safety in their petrol pumps across the country.
Their signature product ‘Eyes Age’ uses deep learning to empower video surveillance with AI capabilities. It creates visual relationships between objects in the video which allows for a logical analysis of video data.
“The system can identify customers by analysing the number plate of the vehicle and give them unique offers,” said Keerthi, a developer with Neuroplex.
The AI-powered video content analysis modules developed by Neuroplex can enhance security in petrol pumps, which has to follow several protocols to avoid fire hazard.
Petrol pumps would be able to manage entry and exit of vehicles using automatic number plate recognition (ANPR), keep count of attendees at venues and send out alerts in the event of protocol violations like use of mobile phones.
The startup co-founded by two youngsters from Thiruvananthapuram was shortlisted from 1,300 applications under the business process re-engineering (BPRE) category of the Indian Oil Open Innovation Challenge held in August last year. Initially, the Indian Oil is planning to install the system in 20 pumps in a span of 12 months.
“It is an honour to be part of the Indian Oil’s journey into digital transformation of retail outlets. We believe this project will act as a catalyst to this transformation,” said co-founder of Neuroplex Savio Victor.
The agreement with IOC was signed on April 18 at Indian Oil R&D Centre, Faridabad.