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A Complete Guide to Branded Content Strategy

A Complete Guide to Branded Content Strategy

The term branded content marketing is somewhat controversial. Its detractors believe it blurs the line between advertising and content marketing, diminishing the image of the content marketing industry as a result.So,...
Cape Breton University students put spotlight on local entrepreneurs | Business

Cape Breton University students put spotlight on local entrepreneurs | Business

SYDNEY, N.S. — A holiday-themed project aiming to...
Perstorp, Cordenka, Adisseo – Best web reporter

Perstorp, Cordenka, Adisseo – Best web reporter

Global Sodium Sulphate Market Study, 2014-2025: This report presents the worldwide Sodium Sulphate market size (value, demand, supply, production and consumption), splits the data further by manufacturers, regions, types and applications...
Canadian outdoor giant targets trans community in marketing campaign

Canadian outdoor giant targets trans community in marketing campaign

Canadian outdoor retailer Mountain Equipment Co-op (MEC) is trying to tap into the hearts and wallets of the transgender community, which is often neglected by mainstream advertising and marketing. It's a smart...
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Junior Marketing Assistant | Pedestrian TV

Do you want to work in a small team closer to the top management? Have you considered working for a startup? 2hats is a career development service for students, we help in...
4 LinkedIn changes that affect your social media strategy | Articles

4 LinkedIn changes that affect your social media strategy | Articles

LinkedIn has announced a few significant changes to Company Pages on its platform. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. Now, with big...
How To Create a Landing Page That Converts

How To Create a Landing Page That Converts

kreatikar / PixabayLanding pages are the starting point for implementing inbound marketing. It’s sometimes the first touch a prospect has with your business and need to convey a number of things:...
Local Social Groups Kerry Knoll Social Media Marketing Product Launched

Local Social Groups Kerry Knoll Social Media Marketing Product Launched

Kerry Knoll announced the launch of Local Social Groups, a course offering step-by-step tips for social media marketers looking to leverage niche-specific Facebook group. ...
Welcome to LOCALiQ - Newsquest launches new digital marketing brand

Welcome to LOCALiQ – Newsquest launches new digital marketing brand

An exciting new chapter for Newsquest, the publisher of this newspaper, has begun – and it provides great opportunities for local businesses to boost their marketing. Newsquest, the...
‘We’ve become more creative’: NY Public Library’s marketing chief on that Black Friday spoof

‘We’ve become more creative’: NY Public Library’s marketing chief on that Black Friday spoof

New York Public Library (NYPL) arguably won Black Friday when it printed a spoof ad promoting its ‘holiday savings,’ complete with a ‘100% off’ book token. Garnering respect from consumers and...

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