A Brisbane-bred startup is using artificial intelligence to reduce small business marketing costs by up to 80 per cent.
Brandollo, which launches today, is powered by an AI marketing assistant that uses machine learning to identify customer needs and deliver tailored solutions to what has been a problematic area for smaller operators without a massive marketing budget.
It also provides a workflow project management tool and educational content to let small businesses amplify their own brand.
Founders Brian McCarthy and Marco Muscat, both from Melbourne, are graduates of this year’s Collider accelerator program at Brisbane’s QUT Creative Enterprise Australia (CEA).
“Eighty per cent of small businesses struggle to afford the marketing support they need,” McCarthy said.
“We recognised there was a real opportunity to create something affordable and seamlessly easy to use that could help these companies take ownership of their brand.
“Having previously worked closely with hundreds of brands, it was clear to me that small to medium sized businesses were really struggling to find help when it came to marketing.
“The launch of Brandollo means there’s finally a real alternative available to the thousands of businesses searching for affordable and customised marketing advice.”
Brandollo is so far one of two startups from this year’s Collider program to secure seed funding. Where typical capital raising often takes three to five months, Brandollo’s was oversubscribed, with the seed investment round completed within six weeks, McCarthy said.
CEA chief executive officer Mark Gustowski said Brandollo was one of the real frontrunners among this year’s Collider startups.
“CEA’s Collider accelerator is the nation’s first dedicated creative-tech accelerator that fills an important industry gap to ensure creative founders are supported with niche area expertise,” Gustowski said.
“We were really excited to have Brandollo come through this year’s accelerator as part of our 2018 intake, and their astounding growth over the last couple of months has meant they are now well-braced to capture the attention and interests of customers and investors across the country.”
This year’s Collider program saw Brandollo together with its cohort peers spend a week in Thailand, where the startups were exposed to some of the fastest-growing tech companies and most active investors in the Asia-Pacific region.
Brandollo was also given the opportunity to meet a range of angel, seed and series-A investors, as well as receive pre-seed investment of $30,000.
Applications for CEA’s 2019 Collider accelerator program open in mid-January at qutcea.com/collider .